Case Study: Hub4 - paspective Ltd

Old Website / New Website
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WEBSITE BACKGROUND

Hub4 desperately needed a new website to showcase their brand and message in a more professional, engaging and modern way. Their current site was extremely basic, outdated and minimal thought had gone into the general layout and use of content.

What made the Hub 4 job trickier than other site rebuilds was that some of the key elements that would help to modernise and improve the look and feel, ie. colours, fonts and imagery all needed to remain the same as this had all been used within their course material.

They also required an improvement in their SEO value without a full campaign they wanted the content and pages to simply be better optimised to their best ability.

THE SOLUTION: WEB DESIGN

The key to improving the site was to amplify the layout itself by highlighting their services, brand and messaging in a clear and engaging way. The use of white space, subtle, slick animations, high-end stock images to emote their services, coloured icons and on brand curved backgrounds really helped achieve this.

THE SOLUTION: SEO

In terms of the SEO, we made sure to have dedicated service pages to help with specific keywords. Correct meta data was added along with strong h1 and h2 tags throughout, as well as optimised imagery, improved blog posts and navigation.

THE RESULT

The end result of the website was a vast improvement that spoke true to their brand and offered the client a strong portal to showcase their message, one they could be proud of showing to current and potential clients.

VISIT WEBSITE >

CLIENT TESTIMONIAL

"Peter has created a really great website for us and he has a brilliant eye for design. Peter worked with our vision and elevated it. It is also great to work with someone so responsive. Thank you!"

Victoria Whitehouse, Operations Manager, Hub 4